My Mission

Ending the cycle of working women being overlooked and underpaid.

It’s time to stop waiting for success to find you based on hard work alone. After years of watching business owners and professionals panic about looking pushy, downplay their abilities and undersell themselves, I had a lightbulb moment. I started teaching women a way to advocate for what they do in a way that gets them seen, sought after and paid. If you’re done with resentment and are ready to be well resourced, you’re in the right place.

WORK WITH ME

As trusted by

About Sara

Hi, I’m Sara! Speaker, author and financial empowerment advocate. 

In the first decade of my career, I was comfortable selling just about anything, except myself. That felt icky. I quickly learnt that in leadership, and in business, sales skills are needed every day.  Knowing how to make your case ensures you can build, grow and sustain a business - and a career - you love. I’ve helped thousands of women discover how to promote themselves confidently and make money without sleaze. And now it’s your turn!

MY STORY

Women aren't underpaid because they lack talent, ambition or qualifications. They get overlooked because nobody taught them how to stack the deck in favour of them earning more. That ends here.

Book me to speak

I speak about earning skills, the myth of meritocracy, and what becomes possible when more women become well resourced. If you're hosting an event or panel talk and this is a conversation your audience is ready to explore, let's talk.

Explore Talks

Work with me

Tired of waiting for your products and services to sell themselves? I show women how to build a strategy that speeds up sales without the stress. Ditch the guesswork, work with me and simplify your sales for good.

Work with me
  • A pink-bordered card with black text asking, "What would making money on my terms look like?"
  • Card with growth questions, asking 'If selling felt easy and natural, how would I show up differently?'
  • Flashcard with the question, "Which outdated money rules do I need to unlearn?" and the title "Growth Questions" at the top and bottom.
  • A white card with black text asking, 'How can I make selling feel effortless and aligned?' The card is bordered with a pale yellow background, labeled 'GROWTH QUESTIONS' at the top and bottom.

  • "Sara has a gift for really connecting with the audience she is talking to, leaving everyone fired up and motivated to take action."

    Sarah James, founder of Craft Festival and Find a Maker

  • "Amazing things happen when women learn how to sell. Sara will teach you how."

    Lauren Currie | Founder of UPFRONT

  • "My business wouldn't be where it is today without Sara's support and guidance. She is every founder's must have sales companion!"

    Lara Sheldrake | Founder of Found and Flourish

INCREASE YOUR SALES In JUST 30 minutes a day

You’ve already built the business. Now let’s fill it with dream clients!

YOUR STEP BY STEP SALES GUIDE

MY NEWSLETTER FOR CREATIVE BUSINESS OWNERS

The Scoop: simple sales action

 

The email that ensures selling is the easiest part of your week. One action. 30 minutes. In your inbox every Monday.