LET ME GIVE IT TO YOU STRAIGHT
Everything changed the moment I stopped waiting to be noticed and started asking for what I wanted.
HARD WORK DOESN'T SPEAK FOR ITSELF. YOU DO.
HARD WORK DOESN'T SPEAK FOR ITSELF. YOU DO.
My Story
I used to think hard work was enough on its own. I was the quiet high-performer who worked hard, delivered results, kept my head down and trusted that the system would notice. It didn't. I watched less capable people get promoted, get paid, get the opportunities I'd been quietly working towards for years. And underneath the exhaustion — if I'm honest — there was something else, something I didn't really want to name.
Resentment.
Not at anyone specific, just a low and persistent feeling that something wasn't fair. That I'd been putting in more than I was getting back for a very long time.
What I didn't know then, but I know now, is that resentment is not a flaw. It's a signal. The clearest information I'd ever had that the conditions around me weren't working. And the conditions weren't going to change until I changed them.
Everything shifted when I stopped waiting for permission and started asking. For the promotion. For the pay rise. For the work I wanted more of: when I learned how to name my value, make my case, and to keep showing up without apology, everything changed.
That's what I teach now. And it's the most important work I've ever done.
For too long, silent women have subsidised loud mediocrity.
Every time you undersell yourself, downplay your achievements, or stay quiet about what you're worth, your opportunity lands in somebody else's lap. Not because they're better. But because they asked and you didn’t.
The gap isn't talent and it isn't confidence. It's the ask. And knowing how to ask and become an easy yes is learnable.
WHAT I BELIEVE
Women don't earn less because we’re less capable. We weren't taught the tools to ask for what we're worth, and to keep asking until we are heard.
When women don't have earning skills, something predictable happens. They work harder. Resentment builds. Confidence erodes. And too often, they shrink, step back, or disappear altogether from the job, the business, the industry, the ambition they once had.
That's not a confidence problem. It's a conditions problem.
And the alternative, the destination I'm building towards, is the well resourced woman. Not rich for the sake of it. Resourced. Enough money, options and freedom to make choices on her own terms. To say no to the wrong thing and yes to the right one. To live the life she actually wants.
You can have whatever you want at work, if you know how to ask. That's what I teach.
The story so far
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![A woman with shoulder-length brown hair, smiling, wearing a sleeveless black and white striped dress, standing against a plain off-white wall.]()
1999
Left school with the standard issue 1980s conditioning. The one that told girls that good jobs were available only for those who worked very hard, stayed very quiet and kept humble and grateful AT ALL TIMES. What a load of rubbish!
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![Group of university graduates in caps and gowns celebrating outdoors.]()
2004
Graduated from Nottingham Uni with a degree in Economics after four years with my head in the books, learning the theory of how money and markets work, people (men) make choices and respond to incentives. I soon realised how totally under-represented the female experience is in economic theory. No mention of division of domestic labour, flexible working or equal pay, there.
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![Modern glass skyscrapers in an urban cityscape under a clear blue sky.]()
2005
Got a “good, safe job” in investment banking with a side of sexism, misogyny and saw the the myth of meritocracy in action and fell into the “Effort Trap"“. The harder I worked, the more overlooked I became. A decade later, I left and vowed to make self advocacy a cornerstone of my career from that point on and never again to think doing a good job would be enough. Byeeeeee!
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![Motherhood]()
2013
Became a mother and an accidental entrepreneur. After quitting banking and it’s ridiculous pay gap, I started my career again from scratch. I had to figure out how to show up for myself in a whole new way: online. I prioritised promoting myself and sold out my services within a few months. Soon, others began to ask me how they could do it too.
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![Three women engaged in a discussion during a panel or interview, with one woman speaking into a microphone at a round table.]()
2019
Started teaching other creatives to promote their work and to use social media to increase sales in 30 minutes or less. Being able to use my sales knowledge to the creative community so they could make more money was the start of the business I have today. I realised my purpose: to help every woman get paid well, get the promotion and get the opportunities they deserve.
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2023
After getting sick of finding bookshelves full of sales books stuffed with bro-marketing hacks, I wrote my own: More Sales Please, to provide the gold standard handbook for selling without sleaze as a creative business owner. I wanted to create a high quality resource so more creatives could see that sales can be made without ick. Soon after that, thousands of women found an easier way to make money doing work they love, my book became a bestseller and won an Axiom Business Book Award!
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![Three women seated at a table during a discussion or panel. One woman is speaking into a microphone, while the others listen.]()
2024
Started speaking at events and in communities to show women how sales skills and self advocacy can propel EVERY woman in their career, keep the opportunities coming and stop them being overlooked and underpaid.
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2026
Conducted my own research on the cost of being under resourced, WATCH THIS SPACE!!!
How I help ambitious women just like you get seen, promoted and paid
Whether you're a founder trying to fill your business with the right clients, or a woman who's done working hard for less than she's worth — the work is the same. Learn the earning skills. Make the ask. Keep going.
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Earn
The practical mechanics of converting your work into money. Pricing with confidence. Articulating your value without underselling it. Making the ask, and holding the number when someone pushes back.
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Voice
Taking up intellectual space. Sharing your thinking before it's perfect. Talking about your work with the kind of grounded authority that means people actually listen, and buy.
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Visibility
Showing up consistently enough that opportunity finds you before you need it. Not hustling. Not hiding. Strategic, sustainable presence that means when someone is looking for what you do, your name is already in the room.
How we can work together
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Buy the Book
More Sales Please is a practical guide to selling without sleaze: earning skills that turn your work, voice and value into income in 30 minutes a day. Everything you need to go from knowing what to do to actually doing it.
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Book me to speak
I speak about women, money, and what happens when women finally learn how to ask for what they're worth. From my flagship keynote “From Resentment to Resourced”, to practical workshops for founders, my talks are built on one central argument: the gap isn't talent, it's the ask. And audiences leave knowing exactly how to close it.
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Work with me
Ready to stop guessing and start earning consistently? I work with a small number of women as a mentor, helping you name your value, build a sales system that works in 30 minutes a day, and ask for what you're worth without apology. You'll leave with clarity, a plan, and the confidence that comes from actually doing it.
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